Demonstrating solid typography skills with the addition of color was the recipe for this early typography project. Conceptual work was to be derived from the style of the bands or their music.
Layout, typefaces and colors reflected the personalities of the respective bands. Gritty tones of charcoal and steely grays paired with rust and crystal blue made up the color palette for Frankie Lee, an indie-rocker with a cowboy-edge and a cool and aloof yet sensitive persona. Bold sans serifs given plenty of real estate evoked the harshness and beauty of wide open spaces. A warm-toned second poster evoked the more humorous, approachable side of Frankie Lee.
Chris Koza, who is known for his deep and evocative lyrics and rich harmonies, was treated with subtle gradients of organic, overlapping gradient colors in one poster. And in another, for his basketball-playing, boy-next-door alter-ego, Industry Inc typeface was chosen for its team varsity image.
Being a 2016 cover for a 1970's band, All Tomorrow's Petty was treated with reflective type, copied and flipped.
Because the assignment was so compelling, I created five posters instead of the required three. Most challenging was the background pattern I created from Frankie Lee's name. Adjusting the tracking and leading so that the type color and bleed worked with the margins and the figure-ground issue of overlapping text was a complex and gratifying feat.