My chosen issue for this branding and identity project for a social cause was the lack of positive, meaningful, fun, and constructive guidance and connection for neighborhood youth and teens.

My solution was to create a local hip-hop dance company dedicated to providing a sense of belonging, pride, and purpose to teens who otherwise might not have access to positive guidance and community. The four prominent tenets of KIKIT are commit, connect, involve, and secure and reinforce the objective to strengthen the neighborhood through participation and support from all its residents.

The KIKIT logomark features my originally-designed letters that mimic the configuration of shoelaces laced in a hip-hop shoe. Brand colors are subdued neon — bold, vibrant, and refined — and were inspired by The Emotional Colors Project by Tokyo Dawn Records.

A secondary circular 4-quarter badge portrays the four tenets and can be used on KIKIT printed and digital publications. Wearable buttons, each featuring one of the tenets on a brand-colored similar grid, reinforces the mission in a real-life, real-time way. Hats and T-shirts round out the collateral for a clear and committed branding system.