My objective was to create an identity and packaging for an original brand of artisan chocolate bars. My conceptual invention, Bumpity Bump Chocolates, was inspired by the sledding hill of my childhood, a long, steep, and thrilling run over and surrounded by jagged boulders of iron ore.

Illustrative elements of mineral-colored triangles tumble down a mountain set against a vast background of open space and create the visual setting for the piece. Three delectable flavors—almond, cherry, and cinnamon—were dubbed Snap, Zest, and Tang, and were differentiated from each other by their ivory, rust, and charcoal backgrounds. Sans serif fonts meticulously typeset in the colors of the mountain created clarity and visual interest on the front, back, and side panels.

The brand name, Bumpity Bump, was set in bold sans serif in a badge configuration that mimicked a boot-print in the snow. Carefully-written descriptive copy underscored the story of the brand. A stylized star adorned the top and side panels of the packaging identifying them from the smallest sides. The result is a playful yet sophisticated presence that commands attention through its clarity and conceptual uniqueness.